It’s an Instagram hashtag used to denote a book related picture. It can be an image of someone reading the book, the book itself, or objects that evoke something (plot, characters, themes) from the book. Images can be of the reader’s favorite reading spot at home, a shot of taking the book on an adventure or vacation, or a favorite local coffee shop or bookstore. #Bookstagram aesthetics can range from a simple, clean shot of the book alone on a table all the way to complex arrangements that look like they took a day and a studio to set up. #Bookstagram is for all book lovers and anyone with a smart phone can join the fun, however, writer EJ Mellow and I got together to find out how different bookstagrammers in the book industry utilize it in their specific fields. We also asked them to share their idea of the perfect #bookstagram post, as well as some of their favorite accounts to follow.